#4: Biztalk with Tom Sant
Gerald’s guest is Dr. Tom Sant, who went from being an overworked English professor to a global marketing consultant and bestselling author of business books. He talks about his NOSE technique for writing killer proposals, along with his wish-list for business titles that aren’t on the shelves yet.
Besides his past professorship, Tom has been a standup comic and a founder of two successful business enterprises. He’s been called the world’s foremost authority on winning sales proposals and was named one of the top ten sales trainers in the world by Selling Power Magazine. He is the author of three popular business books – the bestselling Persuasive Business Proposals, which was named one of the seven most important sales books of all time by Inc magazine, as well as The Giants of Sales and The Language of Success, all of which were published by the American Management Association.
The episode also has a clip from Gerald’s humorous business book, How to Lie with Charts.
Source: GetPublished! Radio Podcasts